Waterworks - Digital Campaigns
Email, Social Media, Web, Digital Campaigns
Over the course of three major product launches at Waterworks, I designed cross-channel digital campaigns spanning email, social media, web, and motion content. In addition to campaign execution, I helped modernize internal workflows by transitioning email production from Photoshop to Figma, improving efficiency and reducing production friction.
Three Campaigns Designed (June 2025 - January 2026):
Stone Sinks & Lighting
Cabinetry & Chronos Kitchen Faucets
Marble Mastery: Stone Washstands & Vanities
Campaign Assets Designed
Social Media Impressions
Email Impressions
Website Visits From Email and Social
My Role
Responsibilities:
Designed all email campaign assets across three launches
Designed social media campaigns including reels, in-feed posts, and stories
Collaborated on homepage and landing page designs
Produced motion content using After Effects
Introduced Figma into the email workflow
Improving Design Efficiency Through Figma
One of the biggest opportunities I identified was improving the speed and scalability of email production.
Prior to the Cabinetry & Chronos launch, email campaigns were designed entirely in Photoshop. This created slower revision cycles and increased production friction when adapting designs across formats.
To improve efficiency, I transitioned the workflow into Figma using:
Auto layout
Reusable components
Shared styles
Simplified handoff preparation
This reduced production time from days to hours for many deliverables while also reducing design inconsistencies and production errors.
Stone Sinks & Lighting Launch Campaign
In June 2025, Waterworks launched a new line of Stone Sinks and Lighting.
This launch represented the largest volume of campaign content across email, social, and web.
Deliverables
Emails
Social Media Posts
Web Experiences
Results
Email Impressions
Social Media Impressions
Website Visits from Email and Social
Highlighted Social Content
Top Performer: Stone Sinks Sneak Peek Story
166% Above Average Reach
Top Performer: Lighting Reel
31% Above Average Engagement
Carlo In Feed
Camilla In Feed
Web Deliverables
Stone Sinks Landing Page
Lighting Landing Page
Cabinetry & Chronos Kitchen Faucets Launch
In November 2025, Waterworks launched a new line of cabinetry, and expanded the Chronos collection to include a kitchen faucet. This campaign highlighted Waterworks kitchen design.
This campaign marked the transition to a Figma-based email workflow.
While this launch occurred during a lower-performing seasonal period for social, it became an important operational milestone by introducing a more scalable and efficient production workflow. Email performance exceeded average.
Deliverables
Emails
Social Media Posts
Web Experiences
Results
Email Impressions
Social Media Impressions
Website Visits from Email and Social
Highlighted Email Content
Highlighted Social Content
Top Performer: Command the Kitchen In Feed
35% Above Average Impressions
Pullman In Feed
Chronos Sneak Peek Reel
Chronos Launch Reel
Web Deliverables
Homepage
Redesign
Cabinetry Landing Page
Marble Mastery
Marble Mastery continued the stone sinks story, and added the launch of marble washstands and vanities.
Marble Mastery focused on a more minimal and refined visual direction while targeting Waterworks’ trade audience.
This campaign reinforced the value of focused messaging and audience-specific creative over highly complex visual execution.
Deliverables
Emails
Social Media Posts
Web Experiences
Results
Email Impressions
Social Media Impressions
Website Visits from Email and Social
Highlighted Email Content
Highlighted Social Content
Marble Mastery Launch In Feed
Top Performer: The Waterworks Cut In Feed
170% Above Average Views
243% Above Average Accounts Reaches
94% Above Accounts Engaged
Top Performer: Marble Palette Carousel In Feed
80% Above Average Views
16% Above Average Accounts Reaches
17% Above Accounts Engaged
Web Deliverables
Homepage
Redesign
Marble Mastery Landing Page
Key Takeaways
This work strengthened my ability to balance creative execution with scalable systems thinking.
I learned that:
Efficient workflows create more room for creative iteration
Cross-channel consistency strengthens campaign recognition
Simpler creative can outperform more complex executions when messaging is focused
Design systems and scalable production processes are critical in high-volume environments
Let's get in touch!
Like what you see? Feel free to reach out and let's get a cup of coffee!
Contact