Waterworks Digital Campaigns
Email, Social Media, Web, Marketing Campaigns
Over the course of three major product launches at Waterworks, I designed cross-channel digital campaigns spanning email, social media, web, and motion content. In addition to campaign execution, I helped modernize internal workflows by transitioning email production from Photoshop to Figma, improving efficiency and reducing production friction.
Three Campaigns Designed (June 2025 - January 2026):
Stone Sinks & Lighting
Cabinetry & Chronos Kitchen Faucets
Marble Mastery: Stone Washstands & Vanities
100+
Campaign Assets Designed
Social Media Impressions
Email Impressions
Website Visits From Email and Social
My Role
Responsibilities:
Designed all email campaign assets across three launches
Designed social media campaigns including reels, in-feed posts, and stories
Collaborated on homepage and landing page designs
Produced motion content using After Effects
Introduced Figma into the email workflow
The biggest opportunity was not just producing more assets — it was improving how campaign design scaled. Earlier email work lived primarily in Photoshop, which slowed revisions and made consistency harder across large launch packages. I helped move the workflow into Figma with reusable layout patterns, text styles, color styles, and auto layout so the team could create faster without sacrificing polish.
CAMPAIGN ONE - JUNE 2025
Stone Sinks & Lighting Launch
In June 2025, Waterworks launched a new line of stone sinks and lighting.
This launch represented the largest volume of campaign content across email, social, and web.
Deliverables
Emails
Social Media Posts
Web Experiences
Results
Email Impressions
Social Media Impressions
Website Visits from Email and Social
Top Performer: Stone Sinks Sneak Peek Story
166% Above Average Reach
Top Performer: Lighting Reel
31% Above Average Engagement
Carlo In Feed
Camilla In Feed
CAMPAIGN TWO - NOVEMBER 2025
Cabinetry &
Henry Chronos Kitchen Faucets Launch
In November 2025, Waterworks launched a new line of cabinetry, and expanded the Henry Chronos collection to include a kitchen faucet. This campaign highlighted Waterworks kitchen design.
This campaign marked the transition to a Figma-based email workflow.
While this launch occurred during a lower-performing seasonal period for social, it became an important operational milestone by introducing a more scalable and efficient production workflow. Email performance exceeded average.
Deliverables
Emails
Social Media Posts
Web Experiences
Results
Email Impressions
Social Media Impressions
Website Visits from Email and Social
Top Performer: Command the Kitchen In Feed
35% Above Average Impressions
Pullman In Feed
Chronos Sneak Peek Reel
Chronos Launch Reel
CAMPAIGN THREE - JANUARY 2026
Marble Mastery
Marble Mastery continued the stone sinks story, and added the launch of marble washstands and vanities.
Marble Mastery focused on a more minimal and refined visual direction while targeting Waterworks’ trade audience.
This campaign reinforced the value of focused messaging and audience-specific creative over highly complex visual execution.
Deliverables
Emails
Social Media Posts
Web Experiences
Results
Email Impressions
Social Media Impressions
Website Visits from Email and Social
Top Performer: The Waterworks Cut In Feed
170% Above Average Views
243% Above Average Accounts Reaches
94% Above Accounts Engaged
Top Performer: Marble Palette Carousel In Feed
80% Above Average Views
16% Above Average Accounts Reaches
17% Above Accounts Engaged
Marble Mastery Launch In Feed
This work strengthened my ability to balance creative execution with scalable systems thinking.
I learned that:
Efficient workflows create more room for creative iteration
Cross-channel consistency strengthens campaign recognition
Simpler creative can outperform more complex executions when messaging is focused
Design systems and scalable production processes are critical in high-volume environments
Let's get in touch!
Like what you see? Feel free to reach out and let's get a cup of coffee!
Contact