Stephanie Dineen

Work

About

Resume

Stephanie Dineen

Work

About

Resume

Stephanie Dineen

Waterworks

Website Design

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Email Campaigns

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Social Media

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Waterworks

The future of digital identification

Website Design.

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Email Campaigns.

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Social Media

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Overview

My Role

Digital Designer

When

May 2024-Present

Tools and Skills

Graphic Design, Web Design, Video Editing, Email Design, Social Media, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Figma

Waterworks is a luxury bath and kitchen brand renowned for its timeless design, expert craftsmanship, and elevated client experience.

As part of the digital design team, I created a range of projects including email marketing designs, social media content, and web design initiatives—leveraging Figma to craft elegant, on-brand digital experiences.


Website Design

At Waterworks, I served as the primary UI designer for the brand’s website, where I played a key role in modernizing the company’s design processes by introducing Figma into the UI workflow.


  1. Modernized UI workflow by transitioning design from Photoshop to Figma

  2. Initiated a Brand Design System in Figma

  3. Led design for monthly homepage updates, a location page refresh, and multiple product-focused landing pages annually

  4. Streamlined designer–developer collaboration through shared Figma files and improved handoff processes

The Highlights

Patina & Living Finishes

Many Waterworks products are crafted from unlacquered metals that naturally develop a patina over time—a finish that evolves with use and adds character to each piece.

To help explain this to customers, I designed the Patina & Living Finishes page. It highlights the beauty of living finishes, offers care tips, and serves as a helpful tool for showroom reps to guide conversations about product aging and maintenance.

VIEW ON WEB →

Locations Page Updated

We redesigned the Showroom Locations page to improve usability and reflect Waterworks’ modern aesthetic. I led the UX approach by introducing user flows and encouraging a more user-focused mindset within the team.

I also contributed significantly to the visual design, creating brand-aligned interface elements. Working with a large team, I helped focus broad ideas into a clear, effective design.

VIEW ON WEB →

Homepage Updates

We update the homepage every 1–2 months to feature new products, brand stories, and key campaigns, keeping the site fresh and engaging.

During these updates, I’ve added reusable homepage components to the Waterworks Design System in Figma, helping maintain consistency and speed up future design work.

VIEW ON WEB →

At Waterworks, I served as the primary UI designer for the brand’s website, where I played a key role in modernizing the company’s design processes by introducing Figma into the UI workflow.

The Highlights

  1. Modernized UI workflow by transitioning design from Photoshop to Figma

  2. Initiated a Brand Design System in Figma

  3. Primary UI designer for monthly homepage updates, a location page refresh, and multiple product-focused landing pages annually

  4. Streamlined designer–developer collaboration through shared Figma files and improved handoff processes

Patina & Living Finishes

Designed the Patina & Living Finishes page for Waterworks, in collaboration with the senior designer and development team, highlighting the beauty and care of evolving metal finishes.

VIEW ON WEB →

Updated Locations Page

Led UX and visual design for Waterworks’ Showroom Locations page, improving usability and modernizing the brand experience.

VIEW ON WEB →

Homepage Updates

Maintain and refresh the Waterworks homepage while building reusable Figma components to enhance consistency and efficiency.

VIEW ON WEB →

Email Campaigns

As the primary email designer at Waterworks, I created 2–3 branded campaigns weekly, using Photoshop for design and Mailchimp for deployment. My work focused on visually engaging layouts that supported product launches, designer highlights and brand storytelling.

Product Launces

Collection Highlights

Designer Features

Event Highlights

As the primary email designer at Waterworks, I created 2–3 branded campaigns weekly, using Photoshop for design and Mailchimp for deployment. My work focused on visually engaging layouts that supported product launches, designer highlights and brand storytelling.

Product Launces

Collection Highlights

Designer Features

Event Highlights

Social Media

Instagram Reels

In addition to being the primary email designer, I am the primary designer of Instagram Stories and Reels for the Waterworks Instagram.

On average, I produced 2–3 Reels per month, focusing on product launches, designer highlights, and brand storytelling.

Flatiron Showroom Mural Highlight

VIEW ON INSTAGRAM →

Designer Highlight - Suzanne Lovell

VIEW ON INSTAGRAM →

Collection Highlight - Finot

VIEW ON INSTAGRAM →

Product Highlight - The Alatri Bathtub

VIEW ON INSTAGRAM →

Collection Highlight - Riverun

VIEW ON INSTAGRAM →

Technique Highlight - Guilloche

VIEW ON INSTAGRAM →

Product Launch - New Towels

VIEW ON INSTAGRAM →

Collection Highlight - Riverun

VIEW ON INSTAGRAM →

Technique Highlight - Guilloche

VIEW ON INSTAGRAM →

Product Launch - New Towels

VIEW ON INSTAGRAM →

Collection Highlight - Riverun

VIEW ON INSTAGRAM →

Technique Highlight - Guilloche

VIEW ON INSTAGRAM →

Product Launch - New Towels

VIEW ON INSTAGRAM →

Instagram Stories

At Waterworks, I create weekly Instagram stories for the brand's official page, focusing on designer features, location highlights, product launches, and marketing campaigns. These stories are crafted to align with brand strategy and drive engagement.

Product Highlight - Smyth & Berkley

Location Highlight - Miami Showroom

Location Highlight - Respara Brentwood

View More Projects

Let's get in touch!

Like what you see? Feel free to reach out and let's get a cup of coffee!

Contact

Waterworks

Graphic Design

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Web Design

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Video Editing

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